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13 December 2012
The national disability charity, United Response, has been awarded funding to develop 'Give where you live' - a platform through which friends and family of people supported by the charity can donate to buy specific items which are needed by their local services.
Funding has been awarded from the Innovation in Giving Fund run by Nesta, the UK's innovation foundation and funded by the Cabinet Office. With giving falling by 20% in the last year, according to a recent report from CAF, the aim of the Innovation in Giving Fund is to challenge traditional fundraising, and to enable charities to increase their impact.
United Response is one of nine projects to have successfully secured funding and intends to use the money to maximise well-established local connections. Traditionally, people supported by United Response and their family members have strong relationships with their local United Response services, but have no history or culture of asking for donations. United Response wants to look at how they can transform this culture of giving without alienating supporters. In particular, United Response is hoping to promote giving via celebration events. This is a particularly timely for the charity, which will be hosting a series of local events across the country to celebrate its 40th anniversary next year.
Diane Lightfoot, Director of Communications and Fundraising at United Response, said:
“We are absolutely delighted to have been successfully nominated to receive this funding from the Innovation in Giving Fund.
“Working with local people to build services and to deliver support has always been at the heart of everything we do at United Response, and so it is fitting that we can now develop a programme, which looks at how we can best tie our fundraising work into this community approach.
“In the current economic climate, it is more important than ever that donors know how their money is being spent and feel that it is making a tangible difference to people's lives. By developing the 'Give where you live' platform, we hope that we can build on existing local links and create stronger relationships between supporters and their local services.”
Working in partnership with timto, United Response will be looking at how it can adapt its existing technology to offer a compelling way to encourage giving at local events in 2013.