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13 April 2012
The Government will soon announce details of a consultation into whether cigarette packs should be stripped of their brands and logos.
On Monday (April 16), Health Secretary Andrew Lansley will launch the consultation to establish whether plain cigarette packaging could drive down the appeal of tobacco among young people so fewer people take up the lethal habit. Plain packs would see branded logos and colours and promotional text removed.
Peer reviewed research already shows plain packaging would:
· Reduce the attractiveness and appeal of tobacco products, particularly for young people
· Increase the prominence and effectiveness of health warnings
· Reduce the ability of packaging to mislead smokers about harms of smoking
Peter Hollins, Chief Executive at the British Heart Foundation, said: "The consultation is a welcome sign the UK is moving towards a future in which young people are protected from the dangers of tobacco.
"Despite the industry's best efforts to hide the fact behind a veil of glitz and glamour, all cigarettes are dangerous. Plain packs would strip away Big Tobacco's ability to market their products to kids and help lessen the extraordinary burden tobacco places on the nation's health and economy."
The British Heart Foundation has launched a petition calling for plain cigarette packs at bhf.org.uk/tobacco.