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Pearson is to become the first FTSE 100 company to offer its own business degree courses.
The company, which owns Penguin Books and the Financial Times, said its Business and Enterprise degree course will focus on preparing students for the world of business.
The course has been developed in conjunction with BT, Cisco, the Peter Jones Foundation and Atos.
Students will graduate with a BSc (Hons) degree validated by Royal Holloway and Bedford New College, part of the University of London.
Roxanne Stockwell, managing director, Pearson College, said:
"Given its academic publishing heritage and over 150 years of commercial experience, Pearson is uniquely placed to develop and deliver degrees that combine a solid academic foundation with meeting business and employer needs.
"Our degrees are designed by business, delivered with business, for students who are serious about succeeding in business."
The first group of undergraduates will undergo an assessment day and will be expected to have attained ABB at A-Level (or equivalent).
However, students will also be assessed on their ability and motivation, and not just their previous academic success.
The successful candidates will then study in a corporate environment at Pearson’s offices in London or Manchester and also take part in a residential at Royal Holloway’s campus. The degree includes a guaranteed internship programme and a company-based mentor for every student.
Ms Stockwell said:
"We have a network of blue chip industry relationships, many of whom are working with us on the design and delivery of our degree programmes.
"This gives us an inherent understanding of the modern business environment and employer needs. Our degrees will therefore embed professional work experience, business skills and etiquette, with significant and relevant input from our industry partners."
Pearson College is currently recruiting a small cohort of pioneers to start in September, ready for the main launch in September 2013.
Tuition fees are set at £6,500 per annum and Pearson is also offering ‘Performance Scholarships’ to cover the course fees for the very brightest.
For more information on this read the Pearson press releasefrom 14 August 2012